![]() The partnership allows users to finely tune their site selection analyses. The company uses that data to help real estate pros and their clients understand the market potential of an area.Įsri’s tools are integrated into the commercial segment of REALTORS Property Resource®. Esri combines maps with other information such as census data, traffic counts, and consumer spending indices. For questions such as these, the holy grail of mapping toolboxes may reside with Esri, a Redlands, Calif.–based company that owns the commercial licensing rights to Google Earth. What if you want to know the specific locations in your community where a particular retail store will thrive based on socioeconomic factors and product demand? Or you may want to predict where future development may occur, so you’ll know where to concentrate your outreach efforts. Mapping technology can also help real estate pros answer complex questions about their communities. Mapping also provides the opportunity to prospect in smarter ways, using tools such as SmartZip’s SmartTargeting product, which helps real estate pros predict who in a neighborhood is most likely to need real estate services soon, or something like Badger Mapping, which works with CRM software to visualize prospects on a map and helps optimize driving routes for sales pros of all types. And entire cities such as Stapleton, Colo., and Ontario, Calif., use the maps to highlight what’s special about their areas in a new, interactive way. ![]() “Real estate pros could easily make a virtual tour of their most recent or most popular properties and send the map out by email to clients and promote it on their websites, social media, flyers, and any other channels they use.” Commercial real estate companies such as Keys Commercial in Boulder, Colo., and Highland-March Workspaces in the southern suburbs of Boston have used atlas3D’s services to highlight the location of available properties within the larger community. She notes that the ability to embed these assets into their maps is a real draw for the real estate industry. “The interactive media draws people in and allows them to get a feel for the space,” says Madeline Hennessy, director of sales at concept3D Inc., the parent company of atlas3D. The maps they build can also easily be embedded on a brokerage’s website, which helps bring consumers back to your site. They can bring in information about comps from an MLS and update data in real time. ![]() One such company is atlas3D, where programmers use the open-source OpenStreetMap system as a base upon which they stack professionally designed renderings of buildings, videos, interactive 3-D photography, and landscaping, to help tell the story of a place. “You need a mix of data scientist, designer, and geographer,” he says. When hiring mapping professionals, Coté suggests looking for a team that understands both data and design. “All that data is geotagged so you can map it to area.” Going Pro “You can pull in a lot of extra data around the neighborhood,” Coté says. For example, Chicago’s open data portal offers location-specific information about new business licenses, bike-share rentals, and average electricity use, among more than 200 other sets that developers can incorporate in applications. ![]() Real estate professionals can take advantage of data that more and more municipalities are making publicly available about city services. “You can adjust the controls or even customize buttons or overlays so that the map ties into your information.” “An entry-level web developer can create stylized map views that match the look of your brand, or if you’re an individual property, match the style of the home,” Coté says. He says tech-savvy agents may be able to create their own customized maps, or they can rely on their regular web designer, who doesn’t have to be a mapping specialist. You don’t have to be a master coder to make the tools your own, says Christopher Coté, R&D lead lab engineer for the National Association of REALTORS®’ Center for REALTOR® Technology. The results will surely get the attention of prospective clients, both online and offline. Free and low-cost products, including Leaflet, Google’s My Maps, CARTO Builder, and BatchGeo, can help you create custom maps of favorite neighborhood haunts, walking tours, or even comparable listings. A host of open-data and proprietary tools offers real estate pros-both residential and commercial-new ways to share data about properties, local economic trends, and neighborhood amenities. Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot.
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